To read the full article about the new Fro-Yo partnership, click here.
TCBY Innovates Again With Silk Almondmilk Fro-Yo
August 8, 2013
By: Mary Avant
In another first for frozen-yogurt stalwart TCBY—and the fro-yo category as a whole—the brand is unleashing Silk Chocolate Almond, an almondmilk-based frozen-yogurt option.
Combining the brand’s signature frozen yogurt with Silk’s almondmilk, the product will be an indulgent, dairy-free product that the concept is calling “the perfect match.”
Dustin Finkel, senior director for TCBY’s parent company, Famous Brands International, says non-dairy alternatives are a hot commodity right now, with almondmilk becoming a must-try product. He adds that partnering with Silk, one of the leaders in the almondmilk category, was a natural fit.
“Almondmilk attracts both lactose-intolerant people, as well as health-conscious women who are looking for an alternative to dairy,” he says. “So as we saw this opportunity to expand our market to a non-dairy platform, Silk seemed like the best partner out there as the leader in the non-dairy set.”
With health-conscious women at the core of TCBY’s customer base, Finkel says the new Silk Chocolate Almond product helps them serve this customer even more effectively.
“Obviously, frozen yogurt gets that benefit of being a better choice than ice cream, but we position ourself as a healthier alternative period—a permissible indulgence, so to speak—and our consumer really enjoys some of our current non-dairy offerings, like our sorbets,” Finkel says. “But what we don’t offer—and really no frozen-yogurt shop out there offers—is an indulgent non-dairy platform.”
During blind taste tests in Fort Collins, Colorado, stores and at the brand’s corporate headquarters unit in Denver—where it served guests Silk Chocolate Almond with ‘Chocolate’ on the flavor tag—Finkel says customers responded positively.
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