TCBY featured in QSR Magazine

Add almond milk fro-yo to the list of things you’re going to hunt down this summer. TCBY was recently featured in QSR Magazine for their one of a kind product.  TCBY has partnered with Silk to create a product that lactose-intolerant people can enjoy. Dustin Finkel, senior director for TCBY’s parent company Famous brands, talked to QSR Magazine about the partnership. In order to meet Silk standards the product had to be non-GMO, use all natural ingredients and be taste tested in the market. During a blind taste test in Fort Collins, CO, the public responded positively. 

To read the full article about the new Fro-Yo partnership, click here. 

TCBY Innovates Again With Silk Almondmilk Fro-Yo

August 8, 2013

By: Mary Avant 

In another first for frozen-yogurt stalwart TCBY—and the fro-yo category as a whole—the brand is unleashing Silk Chocolate Almond, an almondmilk-based frozen-yogurt option.

Combining the brand’s signature frozen yogurt with Silk’s almondmilk, the product will be an indulgent, dairy-free product that the concept is calling “the perfect match.”

Dustin Finkel, senior director for TCBY’s parent company, Famous Brands International, says non-dairy alternatives are a hot commodity right now, with almondmilk becoming a must-try product. He adds that partnering with Silk, one of the leaders in the almondmilk category, was a natural fit.

“Almondmilk attracts both lactose-intolerant people, as well as health-conscious women who are looking for an alternative to dairy,” he says. “So as we saw this opportunity to expand our market to a non-dairy platform, Silk seemed like the best partner out there as the leader in the non-dairy set.”

With health-conscious women at the core of TCBY’s customer base, Finkel says the new Silk Chocolate Almond product helps them serve this customer even more effectively.

“Obviously, frozen yogurt gets that benefit of being a better choice than ice cream, but we position ourself as a healthier alternative period—a permissible indulgence, so to speak—and our consumer really enjoys some of our current non-dairy offerings, like our sorbets,” Finkel says. “But what we don’t offer—and really no frozen-yogurt shop out there offers—is an indulgent non-dairy platform.”

During blind taste tests in Fort Collins, Colorado, stores and at the brand’s corporate headquarters unit in Denver—where it served guests Silk Chocolate Almond with ‘Chocolate’ on the flavor tag—Finkel says customers responded positively.

“We didn’t hear any complaints,” he says. “In fact, there was a lot of favorable comments about, ‘Wow, this is a little different, but it tastes great. We like what you’re doing with your chocolate flavors.’ So we created a flavor that’s not only going to be attractive to the alternative-dairy crowd, but with our average consumer, as well.” 

To read full article, click here. 

TCBY Featured on Go Dairy Free with new Silk Chocolate Almond Yogurt

If you haven’t heard yet, you’re not in the frozen yogurt loop; TCBY has just launched the first nationwide dairy-free frozen yogurt. “Go Dairy Free’s” staff writer Alisa Fleming went and visited Reno TCBY and the owners Vince and Marlene Frallicciardi and wrote this review of the new Silk Chocolate Almond product. The product boasts a soy free, gluten free, vegan product that still contains all 7 live and active cultures that other TCBY yogurts have. Fleming answers a ton of questions about the dairy-free fro-yo options in her article. 

 To read more about her full experience visiting Reno TCBY and the splendors of the new product, click here. 

TCBY Launches the First Nationwide Dairy-Free Frozen Yogurt

POSTED ON AUGUST 11, 2013 BY ALISA FLEMING 

“I wish I could go out for a frozen yogurt,” were words that left my lips just a few days ago. Not a sorbet, areal creamy, soft serve frozen yogurt. It was a foreshadowing moment; within 24 hours, on August 8th 2013, I received word that TCBY had partnered with Silk to launch the nation’s first dairy-free frozen yogurt. I was online in seconds to find out if there was a TCBY in my local area, and as luck would have it, there was!

Tony, Kylie and I made the short trek yesterday – yes, the gummy bear topping is definitely our resident teen’s fro yo – and were all presently surprised by this delicious chocolate almond milk treat. Kylie, who can have dairy and has very recent memories of dairy ice cream, couldn’t believe her taste buds. “I expected it to taste weird, but it is really, really good.” Tony and I concurred, this fudgsicle-like dairy-free frozen yogurt is worth a return trip. As expected, it was lighter than ice cream, almost like a spoonable frosty, but still rich and luxurious. The spot-on chocolate soft serve flavor had notable hints of almond for a perfect compliment.

The shop owners at our local Reno TCBY, Vince & Marlene, were actually onsite that day, and were extremely accommodating with all of our questions. Here are some of the details:

Is it soy-free? Yes! The new flavor is an almond milk-based chocolate, created by Silk. It is not only a dairy-free frozen yogurt, but also soy-free, gluten-free, and vegan. Dairy free also means lactose-free, so this is a great option for lactose intolerant frozen yogurt lovers.

What about the probiotics? Like all TCBY flavors, the dairy-free frozen yogurt has 7 live and active cultures. Perhaps this is why my tummy still felt tame even after devouring the monster serving (and we got smalls!).

To continue reading the full review, click here! 

IT’S THE PERFECT MATCH! TCBY and Silk® Partner to Launch Silk® Chocolate Almond

Health-conscious Brands Combine Forces to Provide the First Ever National Almondmilk-based Frozen Yogurt; “The Perfect Match” Kick-off Campaign Features Grand Prize Caribbean Getaway

DENVER – TCBY and Silk® are proud to announce Silk® Chocolate Almond, the first ever national dairy-free, almondmilk-based frozen yogurt option. Combining TCBY’s legendary frozen yogurt with Silk’s nutritious almondmilk, Silk Chocolate Almond is a delicious addition to the TCBY family of flavors.

“We are excited to let our customers enjoy this new, innovative and revolutionary product,” said Famous Brands International CEO Neal Courtney.  “Silk Chocolate Almond is the result of collaboration and development between TCBY and Silk in order to provide our customers with a delicious flavor experience unlike any other currently on the national market.”

As a dairy-free and indulgent offering, there were numerous challenges to ensure TCBY delivered the perfect product. TCBY’s research and development team worked hand-in-hand with Silk, the No. 1 brand of almondmilk, to perfect the formulation, flavor profile, and texture of Silk Chocolate Almond.

The two brands are a naturally perfect pairing. TCBY and Silk customers are linked by their dedication to a healthy lifestyle and love of products that deliver wholesome nutrition without sacrificing taste. Those who previously were unable to enjoy TCBY due to milk allergies or lactose intolerance can now dig in to a swirl of Silk Chocolate Almond.

 “Silk is committed to providing even more great-tasting plant-based choices to consumers, and this further extends that commitment,” said Tyler Holm, Vice President of Silk Marketing. “Partnering with TCBY allows us to reach even more consumers with a delicious dairy-free option.”

TCBY and Silk are celebrating their “perfect match” with “The Perfect Match” campaign on social media.  Fans are encouraged to join in the celebration by posting to social media, utilizing the #TCBYPerfectMatch hashtag, and by entering the “You + Beach = The Perfect Match" sweepstakes for the chance to win a trip for two to a Caribbean destination of their choice, including airfare, three-night hotel accommodations, and $500 spending cash. The sweepstakes launches in conjunction with Silk Chocolate Almond and runs through August 22^nd, 2013.  In addition to the Caribbean getaway, weekly winners will receive iPad Minis and daily winners will receive $25 TCBY gift cards.  More information is available via “The Perfect Match” Facebook app.

“We’re so excited about the perfect match we found in TCBY and Silk that we wanted to give our fans a chance to close out the summer with the opportunity to win a perfect match of their own,” said Famous Brands International Vice President Dustin Finkel.  “What better way to celebrate than with a trip for two to anywhere in the Caribbean?”

TCBY is the established leader for innovation in the frozen yogurt sector.  The company was the first to market with its soft serve Greek Super Fro-Yo in 2012 and was recognized for the launch of its healthy Super Fro-Yo line in 2011.

Interviews with members of the TCBY and Silk team are available.  Visual elements and samples of the new product are also available by request.

For more information, http://franchise.tcby.com/ and http://silk.com/.

ABOUT TCBY

TCBY is the first and largest frozen yogurt brand, leading the industry with its new self-serve concept. With more than 30 years of experience, TCBY is a successful model that has fueled the growth of a thriving industry. TCBY, which currently has 400-plus franchise locations systemwide, offers an extensive product line, with all yogurt flavors low in fat, nonfat, or no sugar added. TCBY launched its new frozen yogurt classification called "Super Fro-Yo," the healthiest frozen yogurt product available in the market. TCBY was also the first brand to market Greek Frozen Yogurt. TCBY is part of Famous Brands International and a sister company to Mrs. Fields. For more information, visit www.tcby.com or franchising.tcby.com.

ABOUT SILK

Silk was founded in 1996 on a promise to make the world a healthier place. The brand believes that plant-based foods are the best way to nourish people and the planet and today offers a broad portfolio of nutritious, great-tasting milk alternatives, including Silk® Soymilk, Silk PureAlmond,® Silk PureCoconut® and Silk Fruity and Creamy. Silk’s products use the highest-quality plant-based ingredients, and Silk is a proud participant in the Non-GMO Project’s Product Verification Program. Silk is also committed to making the world a healthier place through socially responsible and environmentally sustainable business practices, and supports programs like Change the Course—an ongoing effort to conserve freshwater and preserve the ecological health of the Colorado River Basin. For more information, visit www.silk.com, Facebook.com/SilkUS or follow us on Twitter @LoveMySilk.

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