TCBY Featured in QSR Magazine

TCBY was recently featured in QSR Magazine as one of the leaders in the frozen yogurt industry with nearly 18 percent market share, but as it grows and reestablishes itself in the marketplace, it refuses to stick with the same old. Over the past year, the 520-plus-unit franchise has continued to be an innovator adding products like Greek and Super fro-yo, which keeps its customers coming back for more. The article was built from an interview with Rich Hankins, director of franchise development who shared the tremendous growth plans for the veteran brand. Hankins discussed how TCBY will continue to move forward, being more selective with both new locations and potential franchisees.

Look out, TCBY is on the move and refuses to be held back. The key: innovation and growth. Read the full article here.

With Growth on the Brain, TCBY Refuses to Stand Still

By: Mary Avant

Frozen-yogurt chain TCBY may be the category leader—ahead of brands like Pinkberry, Red Mango, and Menchie’s with nearly 18 percent market share, according to an October 2012 report from IBISWorld—but it refuses to get too comfortable in its place out front.

In fact, following several major moves over the last few years—including the rollout of a new prototype and self-serve model, as well as the introduction of Greek fro-yo and Super Fro-Yo—the brand is gearing up for continued innovation and growth.

While the 520-plus-unit brand opened an average four units each month in 2012, for a total of 53 new locations, director of franchise development Rich Hankins says TCBY will top this number in 2013.

In fact, he says 68 locations are already under development so far this year, and the brand hopes to ultimately open more than 100 units in 2013.

The growth is spurred by TCBY’s desire to continually evolve in the market, in light of the fact that its 30-year history makes it one of the most mature brands in the category—something Hankins says can be a “double-edged sword.” (Continue Reading Article)