Haven't got your Father's Day gift yet? Not to worry! Make sure you stop by TCBY on Sunday, May 16th, to get your Dad six ounces of Free Frozen Yogurt...on the house! Check out the latest article in USA Today discussing all of those free presents for Dad this weekend. Look's like we just helped you plan exactly what you should be taking Dad to do this weekend.
See the full article here.
Father's Day restaurant freebies on the rise
Knowing that Dad would probably rather flip burgers on the grill, restaurant chains are offering freebies to lure in Father's Day business.
Father's Day means many things. Pathetic ties. Neon-green sweaters that sag in all the wrong spots. And, increasingly, for brands looking for a larger share of stomachs: free eats for Dad.
Some familiar restaurant brands, including Shoney's, TCBY, Spaghetti Warehouse, Buca di Beppo and Hooters, will be doling out free food around Father's Day, hoping that no-cost or low-cost meals in a tough economy will lure guests who might not otherwise walk in the door. Unlike some other annual celebrations, notably, Veteran's Day and Mother's Day, when free food offerings have become annual rituals, Father's Day is just beginning to emerge as an excuse by food purveyors to induce frugal consumers to spend the holiday with them.
The problem: Father's Day isn't traditionally a big day for the restaurant industry, when many dads would rather be flipping burgers on the grill. "Mother's Day is often positioned as a splurge day, but, for some reason, children are not expected to treat their fathers on Father's Day," says marketing consultant Tracey Riese....
• Yogurt cup. Dads get free, six-ounce cups -- and at some stores, cones -- of TCBY frozen yogurt. Many associate frozen yogurt more with female customers, so TCBY is reaching out to dads on Father's Day, says Dustin Finkel, senior director at Famous Brands, which owns TCBY.
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